“Real estate lead conversion scripts increased my closing rate by 70%. I just feel so much more confident knowing I have a blueprint that works.”
Real estate lead conversion scripts can make a big difference to your bottom line and help you to communicate effectively with clients. Without a doubt, these scripts help real estate agents like yourself talk to possible clients, find out important details, and close deals. In this article, we’ll talk about what makes a good script and give real-life examples that you can use.
Real Estate Lead Conversion Scripts Example 1: Selling to a possible buyer
Hi [Name], [Your Name], this is [Agency]. How are things with you today?
Great! I wanted to check in with you about the houses you were considering. I’ve found some choices that I think will work for you. Can we set up a viewing for [Time] tomorrow?
Absolutely! Before we do that, I’d like to point out a few important things about the properties. They are in a quiet area near great schools and shopping centers. The homes also have large bedrooms, fireplaces, and kitchens that are great for parties.
That’s a great idea! I’m really excited to see the houses in person.
Awesome! Tomorrow, I’ll send you the details and confirm with you. Also
I’m glad you asked. I wanted to follow up on what we talked about when we talked about selling your house.
Absolutely! I’ve looked at market data and found that homes in your area are selling quickly. I’d love to set up a time to come see you and talk about your choices.
That makes sense. When would be good for you?
How about [Time] on [Tuesday]? So, I can talk to you about market trends, the selling process, and how I can help you get the best price for your home.
Perfect, I’ll make sure to have everything I need ready.
Great! I also wanted to stress how great it is to work with an agent like me. I have a large network of potential buyers, marketing skills to show off your property, and negotiation skills to make sure you get the best price. Do you want me to give you names of people who have hired me before?
Yes, I think that would help. I’m looking forward to seeing you all on Tuesday.
Breaking Down Real Estate Lead Conversion Scripts
Start by Getting to Know
Find out what the lead wants and needs by talking to them before, doing research online, and asking questions. Use this information to tailor your approach to your needs.
Make Friends
Start with small talk and getting to know each other. Ask them about their day, what they have planned for the weekend, or what they like to do for fun. Besides, getting to know someone makes the relationship friendly and trustworthy.
Listen Really
Listen to what the lead says and show that you value what they have to say. Furthermore, take notes and find out what’s important. For example, if they say they have young children, point out the schools and parks in the area.
Show the Property
Show the lead properties that meet their needs. Focus on important features and benefits, like how close they are to schools and stores. Show how the properties meet specific needs and preferences, such as the number of bedrooms and price range.
Provide Examples and Visual Aids
Describe the cozy fireplace, the big kitchen, and the backyard that’s perfect for summer barbecues. Furthermore, give virtual tours, photos, or videos of the property to help the lead imagine living there.
Ask for a Look.
Ask the lead if he or she wants to set up a viewing. Give them a chance to look at the properties and make an offer in person. Furthermore, send information about the viewing.
Describe the Next Steps
If the lead says they want to make an offer, tell them what they need to do next. Furthermore, you assure them that you will help them through every step and any problems that come up.
Emphasize Benefits
Stress the good things about working with an agent. Offer access to properties that aren’t for sale anywhere else, market knowledge, and help negotiating the best deal. Furthermore, give references and testimonials from clients you’ve worked with before.
Put an End to the Talk
Finally, restate the lead’s needs and show how the properties meet those needs. Also, thank the lead for their time and let them know you’re ready to help them find a home.
Real Estate Conversion Script Example 2: Selling to a possible buyer
Hi [Name of the Lead], this is [Your Name] from [Your Company]. How are things with you today?
Good, thank you. What can I do to help you?
I wanted to follow up on what we talked about last week when you said you were thinking about buying a new home. Have you thought about how much you can spend and where you want to live?
I have, yes. I want a [Type of Property] in [Location]. My budget is [Budget].
Great! I have a few homes that fit what you’re looking for. Do you want to set up a time when we can look at them together?
That would be great, yes. Which days work best for you?
This Friday or Saturday, how about? We can look at a few homes in the morning and then talk about what to do next over lunch.
That makes sense. Let’s plan for [Time] this Saturday.
Perfect! I’ll make sure to have all the needed lists and information ready. And so we can make the most of our time together, could you tell us more about what you need in a home?
Yes, I’m looking for [Number of Bedrooms] bedrooms with [Number of Bathrooms], a [Size of Yard] yard, and [Additional Features].
Great! I’ll make sure to look for those as well. I can’t wait until Saturday to show you some homes.
Real Estate Lead Conversion Scripts: Biggest Mistakes To Avoid
In this case, the agent is following up with a person who said they were interested in buying a house. By asking questions, setting up a viewing, and gathering information, the agent creates a personalized experience for the lead and increases their chances of closing a deal. Real estate lead conversion scripts that work well focus on building rapport, finding things that both parties have in common, and pointing out the benefits of working with the agent.
When using a real estate lead conversion script, it’s important to avoid making certain mistakes that can hurt your chances of closing a deal.
Here are some of the worst things you should not do:
Not making the script fit the main character:
Each lead is different and has different needs, wants, and reasons for being interested. Accordingly, for your real estate lead conversion script to work, it needs to be customized to the lead’s situation. Moreover, don’t use the same script for every lead, as this can make you seem uncaring and not interested in helping the person.
Failing to listen actively:
The key to closing a deal is to listen actively. Make sure, you listen to what the lead says and ask questions to help you figure out what they need. Without a doubt, this will help you tailor your script and increase your chances of making the sale.
Not pointing out the good things about working with you:
You bring a unique set of skills, knowledge, and resources to the table as a real estate agent. Furthermore, Make sure to tell the lead about these benefits and show them why it’s best for them to work with you.
The goal of a real estate lead conversion script is to close the deal, not to ask for the sale. Don’t be afraid to ask for the sale, whether it’s to set up a viewing or a meeting to talk about what to do next.
Ignoring objections:
It’s normal for objections to come up during the sales process. Expect common objections and be ready to answer them. Deal with objections head-on, and don’t be afraid to ask questions to learn more about what they are worried about.
As you can see, real estate lead conversion scripts are a great way for agents to close deals. But it’s important to avoid making certain mistakes and make sure the script is tailored to the lead, focuses on active listening, shows the benefits, asks for the sale, and answers objections. By not making these common mistakes, you can improve your chances of closing deals and building a successful real estate career.
Real Estate Lead Conversion Scripts & Inside Sales Agents (ISA)
Some agents choose to work with an ISA in real estate and have them convert the leads and then live transfer to the agent.
If you work in real estate, you know how important it is to get leads. Having an Inside Sales Agent (ISA) in your company is one way to get more real estate leads.
An ISA is a trained professional who knows how to find and keep leads. To find potential customers, they use tools like automated lead generation, social media, and real estate lead generation ads.
How an ISA Can Help Your Lead Conversion
Create a Facebook post with an interesting subject line and a link to your website or landing page to get started. This is a great way to get people interested in your real estate website.
Your ISA should have lead scripts for both texting and talking on the phone. This will help them talk to potential clients in a quick and effective way. Consequently, with a well-written phone script, they can quickly figure out what potential clients need and what the next step should be.
You can use a text script to follow up with potential clients who gave you their phone number but didn’t answer when you called. This can be a great way to keep leads alive and turn bad ones into good ones.
An ISA can also help your real estate agents follow up with potential clients by working from a call center. They can give your sales agents expert advice and tips that will help them close more deals.
Your ISA can also act as a link between you and websites like Zillow Premier Agent. Moreover, they can follow up with potential clients who have shown interest in your agency name, giving them a high level of service and getting you more real estate leads.
Let the ISA Handle All the Tech Behind Real Estate Lead Conversion Scripts
Using modern technology and tools can help real estate agents improve their marketing and sales strategies. Agents can reach more potential sellers and buyers on social media sites like Instagram and Facebook by using marketing automation tools like CRMs, chatbots, and Hubspot.
Agents can improve the effectiveness of their ad campaigns and landing pages by using analytics and predictive analytics to increase conversions and drive more sales. AI and tools for analyzing comparable markets can also help agents give their clients accurate pricing and market information.
Agents need to keep up with the latest sales and marketing trends in real estate. They can do this by joining the National Association of Realtors and keeping an eye on new technologies like GPT-3.
But it’s important to remember that relying too much on automated tools can lead to emails and messages being sent to the spam folder, so it’s important for agents to find a balance between automation and personal communication.
Real estate agents and brokers can improve their outreach and increase their chances of making a sale by using these technologies and tools in their sales process.
In general, using an ISA in your real estate business is a good way to get more leads and keep potential customers interested. Your ISA can help your real estate agents turn potential clients into loyal customers in just a few minutes.
